Finding the perfect name for this business wasn’t an overnight epiphany; it was a weeks-long journey of trial and error, scribbled notes, and constant reflection. Initially, I felt a strong pull to choose something that directly represented my daughter, but as I sat with that idea, I realized this venture was about something more personal. It was about the woman I became after having her. I wanted a name that captured the gravity of this transition—the simultaneous rush of returning to the workforce while bravely launching my own brand. That’s how I found ÉRA. It perfectly encapsulates this dual evolution: the start of my journey into motherhood and the start of my life as an entrepreneur. To me, Éra isn’t just a word; it marks the definitive beginning of a bold new chapter, representing the fresh start and the powerful new version of myself that this business was built upon.